Product: Precision Loop | Logo Mat
Application: Walkways | Entrance Matting
Project: Northamptonshire Search And Rescue (NSAR)
Northamptonshire Search and Rescue (NSAR) faced a unique challenge. Located on an agricultural site, their building was prone to heavy soiling due to the nature of their work. NSAR needed a solution to protect their interiors while promoting their brand. They turned to COBA for custom entrance mats, with the Precision Loop Logo mat chosen for its durability and brand-enhancing features.
Why COBA Was Chosen
COBA was selected due to its reputation for quality and the ability to customize products to meet NSAR’s needs. With building regulations preventing external signage, NSAR needed a discreet way to showcase their brand identity. COBA’s customizable logo mats provided the perfect solution, enabling NSAR to maintain a professional brand presence at their entry points.
Key Challenges
- Branding: With no external signage allowed, NSAR struggled to display their brand clearly. The custom logo mats offered an effective and subtle way to maintain a strong brand presence at their facility entrances.
- Environmental Factors: The agricultural site exposed the building to dirt and moisture from heavily soiled footwear. This posed risks to interior cleanliness and increased maintenance needs.
The Solution: Precision Loop Logo Mat
The Precision Loop Logo mat was chosen for its performance in both branding and functionality:
- Brand Identity: The custom logo mats ensured that NSAR’s brand was visible and impactful at every entry point, reinforcing their identity without external signage.
- Durability: The mats’ heavy-weight pile provided excellent dirt trapping and wiping, reducing dirt ingress and protecting the interior.
- Ease of Maintenance: UV and stain resistance, along with needlefelt construction, made the mats easy to clean and long-lasting.
- Color Customization: NSAR was able to match the mats with their brand’s colors, ensuring consistency across their visual identity.
Results: Improved Brand Image
Two custom logo mats were installed at NSAR’s entry points, providing functional protection and enhancing the brand’s visibility. The mats were easy to maintain and became a point of pride for the team, reinforcing a professional image at every entry.
Customer Testimonial
“COBA has been a fantastic supplier, understanding our needs, customizing products as required, and delivering a bold brand message at our entry points. The mats have been hard-wearing, easy to clean, and the talk of many visitors!”
– Neil Balderson, Search Manager at NSAR
